Privacy Policy

Notice at Collection

The purpose of this Notice at Collection is to provide consumers with information about the categories of personal information that our dealerships collect about them and the purposes for which the personal information will be used.

We collect the following categories of “personal information” of residents and businesses:

• • Audio / Video / Visual / Electronic such as photographs, recorded calls, voicemails, and online & electronic communications, such as those made via a live or automated online chat module.

• • Commercial such as vehicles, products, services, and repairs purchased, obtained or considered; personal property records (e.g., vehicle titles and registration cards); or other purchasing or consuming histories or tendencies.

• • Customer Records such as digital and electronic signatures, telephone numbers, insurance policy numbers, credit and debit card numbers, financial and credit-related information, physical characteristics and descriptions (e.g., government identification), bank account numbers, and medical and health insurance information (in the context of employment).

• • Education such as diplomas and transcripts for student rebate eligibility.

• • Geolocation such as tracking and user-enabled location identification.

• • Identifiers such as real name, postal address, IP address, email address, SSN, driver’s license number, passport number, cookies, pixel tags, and similar identifiers.

• • Inferences to create a profile about you reflecting your product or vehicle preferences, purchasing tendencies and behaviors.

• • Internet Activity such as interactions with our websites, applications, and advertisements.

• • Professional/Employment such as job title, occupation, company or business name, and employment history information.

• • Protected Classes under state or federal law, such as gender, age, and veteran status.

We use the categories of personal information listed above for one or more of the following “business purposes” listed in the CCPA:

• • Advertising & Marketing to send advertisements and marketing material via physical and electronic mail relating to product specials and other promotional events or offers, perform marketing research and data analytics, and perform similar activities.

• • Contextual and Behavioral Targeting to provide contextual customization of ads shown as part of an interaction with our website or application, such as through the use of “first-party” or “session” cookies.

• • Counting Ad Impressions & Website Interactions to audit interactions with our websites, applications, or advertisements, count ad impressions to unique visitors, verify position and quality of ad impressions, and perform similar activities.

• • Customer Service to provide customer service, maintain and service products and accounts, provide training for quality assurance purposes, and perform similar activities.

• • Defending Against Claims & Litigation to defend against or respond to potential or actual claims and litigation, including, but not limited to, those against the manufacturer of a particular vehicle we've sold.

• • Fraud Prevention to help ensure security and integrity, such as necessary to detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and to prosecute those responsible for that activity.

• • Processing Transactions to process or fulfill orders and transactions, verify customer information, process payments, confirm eligibility for manufacturer rebates, and perform similar activities.

• • Providing Financing to provide financing in connection with a vehicle purchase, lease or related products or services.

In the context of employment, we also use the categories of personal information listed above for one or more of the following business purposes:

• • Claims & Benefits Administration to process claims, administer benefits, and conduct employee drug tests in accordance with applicable laws.

• • Determining Employment Eligibility to determine eligibility for employment, verify references and employment history, and conduct background checks.

• • Employee Engagement & Emergency Contact Communications to communicate and engage with employee across the organization, enhance company morale by acknowledging significant events (e.g., birthdays, work anniversaries, etc.) and reaching out to emergency contacts listed for employees.

• • Employee Onboarding to conduct employee onboarding.

• • Employee Productivity to ensure employee productivity and adherence to company policies.

• • Human Resources Support & Services to provide employees with human resources management services and employee data maintenance and support services.

• • Internal Audits & Investigations to conduct internal audits and investigate complaints, grievances, and suspected violations of internal policies.

• • Monitoring Driving Records to monitor employee driving records as required or allowed by state and federal law.

• • Performance Evaluations & Customer Satisfaction to evaluate employee performance during the service and/or sales process and monitor customer satisfaction.

• • Preventing Unauthorized Access to prevent unauthorized access to or use of company property, including information systems, electronic devices, network, and data.

• • Public Health and Safety to conduct screening or temperature checks for COVID-19 symptoms or similar screening activities related to public health and safety.

We collect the following categories of “sensitive personal information”, as defined in the CCPA, relating to State residents:

• • Contents of Communications such as a consumer’s mail, email, and text messages unless the business is the intended recipient of the communication.

• • Government-Issued ID Numbers such as social security, driver's license, state identification, or passport numbers.

• • Health Information such as necessary to administer employee health benefits, make special accommodations, and respond to work-related illnesses and injuries.

• • Online Account or Credit Card Info Combined with a Security/Access Code such as account login information, credit or debit card numbers, or financial account information that is combined with a security or access code.

• • Precise Geolocation Data such as tracking and online user-enabled location identification that is accurate within a radius of 1,850 feet.

• • Race, Ethnicity, Religion, Philosophical Beliefs, or Union Membership which may be collected in the context of employment.

• • Sexual Orientation such as information collected concerning a consumer’s sex life or sexual orientation, in the context of employment.

Sold or Shared for Cross-context Behavioral Advertising

• • Audio / Video / Visual / Electronic - Yes

• • Commercial - Yes

• • Customer Records - Yes

• • Education - Yes

• • Geolocation - Yes

• • Identifiers - Yes

• • Inferences - Yes

• • Internet Activity - Yes

• • Professional/Employment - Yes

• • Protected Classes - Yes

• • Contents of Communications - No

• • Government-Issued ID Numbers - No

• • Health Information - No

• • Online Account or Credit Card Info - No

• • Race, Ethnicity, or Religion - No

• • Sexual Orientation - No

Record Retention Notice

We will store your personal information for as long as reasonably necessary for the purposes in which it was collected. In general, the criteria used to determine the length of time that we will retain this information is based on State record retention rules and guidelines, which can be found. However, note that some of your personal information may need to be retained for longer periods and may not have a set retention period because it is needed for an ongoing business or legal purpose.